Where Investors Are Measured Differently.
Accept InvitationOpens a pre‑written email to confirm participation (or email alexander@formulainvestor.co.uk)
Investor In A Fiesta
Where Lap Times Matter More Than Return On Investment
It began with a discussion about the most appropriate measure of an investor's returns. It has become Formula Investor.
Formula Investor invites the country's top investors to the famous Top Gear test track to find who is Number 1 by the most entertaining measure - LAP TIME.
The celebrities have set theirs, now its Private Equity's turn.
Coming Soon!
Watch previous guests' attempts to top our leaderboard on our YouTube channel.
Our fully qualified racing instructor coaches each guest before setting their laptime to top our private equity leaderboard.
Why We Invite Investors
Motorsport compresses decision‑making, risk tolerance, and performance into minutes. We invite investors whose professional edge is built on the same principles.
Deal Differentiation
To a strong CEO, five inbound private equity firms are indistinguishable on paper. Appearing on Formula Investor is a great differentiator.
Risk & Reward Calibration
Lap time becomes a real‑world proxy for leverage, conviction, and downside control. And it's a lot of fun!
Nominate a fellow investor
Suggest a peer to set a lap time to become the Number 1 investor.
About the Host
Formula Investor is hosted by Alexander Keely, a former racing driver from Manchester.
Alexander shared the track with drivers who went on to compete in Formula One and Le Mans.
Formula Investor was conceived as an entertaining alternative to investment returns, leveraging his personal interest in racing.
Today, Alexander applies the same operating and value-creation discipline to portfolio buy-and-build strategies, working alongside management teams and investors to integrate the finance systems of acquisitions.View LinkedIn Profile
Lap Time Leaderboard
Updated after each recorded session
Filming Location
Formula Investor is filmed at Dunsfold Aerodrome on a closed circuit.
Frequently Asked Questions
You're invited to attend a scheduled track session to set a lap time around the Top Gear Test Track in the famous reasonably priced car.
Formula Investor combines two interests of the organiser Alexander - Motorsport and Value Creation.
Private Equity is invited to set a lap time against their peers in a non-competitive challenge. Videos will be shared on YouTube and LinkedIn.
Your participation will not be used as an endorsement of any products or services. Some participants are from service providers who partner with the project.
Formula Investor is filmed on a closed race track. Investors are trained by a qualified racing driver instructor and the car has safety modifications such as racing harnesses and a roll cage.
Formula Investor covers all travel and race track costs. There is no cost to Private Equity professionals. Service providers pay to partner with us.
We are fully insured and you are covered.
Formula Investor is filmed at the famous Tope Gear Test Track - Dunsfold Aerodrome. Enter 107 Perimeter Rd, Cranleigh GU6 8TB into your GPS.
Travel to and from the filming location is organised by Formula Investor if you're from London or the surrounding areas. Once participation is confirmed, full logistics and timings are shared privately.
Participation is by invitation only. Guests are typically private equity investors, fund managers, and operators involved in capital allocation and value creation.
Yes. Guests may attend with prior notice. Attendance is coordinated in advance to align with track access, insurance requirements, and filming schedules.
RSVP to your invite
If you’ve received a personal invitation, confirm your acceptance below and we’ll share next steps privately.
Accept InvitationNo forms. No signup. Just a confirmation email.
Suggest someone you know
If you work in private equity — in any role — or are a partner yourself, you can apply to set a lap time or suggest someone in your network who should be invited.